"Isa, hurry up!!! We've got 5 more Nutella orders!" orders Rafa while the line keeps on growing and the stack of papers with orders accumulate in a tall pile.
I pretend to bee having everything under control and trying to look relaxed, while I'm preparing two crepes at a time. This is a time in which I wish I were an octopus and had 8 hands; while I'm dipping the pan in the mixture with one hand, I'm flipping the crepe in the other pan with my other hand, right before I pour more mixture into the bowl with any hand I find free, and while I pass one crepe to Rafa.
While I’m performing this non-stop process, I look out with the corner of my eye at the lovely customers waiting in line. The little kids standing on their tiptoes, sniffing the delicious smell of the smoke that the hot crepes release, wondering how the amazing pans work, staring at how the SENIORS prepare them food, waiting anxiously with water in their mouths for their hot and tasty crepe.
This Friday was our first sale in elementary. It was beyond awesome. Alex, Gaby, Rafa and I walked out of the crepe with an immense feeling of satisfaction and pride, not only because we sold out and had more sales than ever, but specially because we fell in love with our customers (and so did they).
This is when a previous topic we touched in class came to my mind; The purpose of a business is not to make profit. A business is all about creating customers and maintaining them. This is Peter Drucker's belief and I couldn't agree more with it.
When we first read in class about Peter Drucker and Milton Friedman's beliefs about the purpose of a business, both beliefs made sense to me but I didn't really stop to think about them and didn't consider which one was actually true.
After the 6th CrepeZ sale, I am certain that a business' purpose should NOT only be about creating profit. If everything in a business is about money, then the company is lost. If a business focuses only on the profit and not on the customers, they will end up losing their customers, and no costumers means no profit.
The true purpose of a business should be creating costumers, and -- very important -- maintaining them. If a business focuses on creating costumers and achieves to maintain them, it will be very valuable and successfully, AND consequentially it will make profit, as this will just follow naturally.
Selling so much crepes and making so much profit this day wasn't what actually made us so proud and satisfied. It was the customers we created who did. The faces of excitement and satisfaction of the elementary kids were much more rewarding than any sol. "Will you be selling again?", "When will you be back?", "Can I have another crepe?". The CrepeZ team is not focused on creating profit. The CrepeZ team has created new customers and is aiming on maintaining them, and this way, profit will follow naturally.
I pretend to bee having everything under control and trying to look relaxed, while I'm preparing two crepes at a time. This is a time in which I wish I were an octopus and had 8 hands; while I'm dipping the pan in the mixture with one hand, I'm flipping the crepe in the other pan with my other hand, right before I pour more mixture into the bowl with any hand I find free, and while I pass one crepe to Rafa.
While I’m performing this non-stop process, I look out with the corner of my eye at the lovely customers waiting in line. The little kids standing on their tiptoes, sniffing the delicious smell of the smoke that the hot crepes release, wondering how the amazing pans work, staring at how the SENIORS prepare them food, waiting anxiously with water in their mouths for their hot and tasty crepe.
This Friday was our first sale in elementary. It was beyond awesome. Alex, Gaby, Rafa and I walked out of the crepe with an immense feeling of satisfaction and pride, not only because we sold out and had more sales than ever, but specially because we fell in love with our customers (and so did they).
This is when a previous topic we touched in class came to my mind; The purpose of a business is not to make profit. A business is all about creating customers and maintaining them. This is Peter Drucker's belief and I couldn't agree more with it.
When we first read in class about Peter Drucker and Milton Friedman's beliefs about the purpose of a business, both beliefs made sense to me but I didn't really stop to think about them and didn't consider which one was actually true.
After the 6th CrepeZ sale, I am certain that a business' purpose should NOT only be about creating profit. If everything in a business is about money, then the company is lost. If a business focuses only on the profit and not on the customers, they will end up losing their customers, and no costumers means no profit.
The true purpose of a business should be creating costumers, and -- very important -- maintaining them. If a business focuses on creating costumers and achieves to maintain them, it will be very valuable and successfully, AND consequentially it will make profit, as this will just follow naturally.
Selling so much crepes and making so much profit this day wasn't what actually made us so proud and satisfied. It was the customers we created who did. The faces of excitement and satisfaction of the elementary kids were much more rewarding than any sol. "Will you be selling again?", "When will you be back?", "Can I have another crepe?". The CrepeZ team is not focused on creating profit. The CrepeZ team has created new customers and is aiming on maintaining them, and this way, profit will follow naturally.