We've been working on this marketing campaign for 2 weeks, and I consider that we have achieved amazing things already. After brainstorming, reasearching on Pepsi and it's existing campaigns, and planning, we created surveys and conducted interviews inside and outside of school to receive ideas and information from our possible future public and present it in our pitch. We constantly divide in groups, assign roles/tasks to each member involved, and keep track of our process and learning in a google doc.
With so many ideas, steps, discussions, topics, and things going on, sometimes it is hard to stay organized and have our goals clear so we decided to frist think on the WHY, then on the HOW, and then on the WHAT. By doing this, we narrowed down our ideas and came up with a PROBLEM, a GOAL, and a SOLUTION.
We came up with a clear PROBLEM; Pepsi is not a mindset in young peruvians. Our GOAL is clear to all of us; Integrate Pepsi into young peruvians trhough culture, and we are working on our SOLUTION.
After having this aspects clear, we started working on the pitch and we started looking for a solution. One of the solutions we came up with was to create a challenge that will integrate peruvians by allowing them to participate and be involved. It would be called #YaPepsi challenge. We came up with this name after watching past successful Pepsi commercials that used words like "Pepsi and Pepno" or "Pepcivilízate", and as "Ya Peeees!" is a very popular peruvian phrase, we figured out that it would be cool to mix the word "Pepsi" with a popular peruvian phrase, so "YaPepsi" sounded great. The #YaPepsi challenge would consist on finding a PERU FAIL, taking a picture of it and posting it to instagram with the hashtag "#YaPepsi". The picture with the most likes, would win something.
To see if this worked and present it in our pitch, we decided to create a prototype. The prototype has the same concept but it is directed to Roosevelt High School students. They will have to take a picture of a SCHOOL FAIL, and post it to instagram with "#YaPes", the picture with the most likes will win a free lunch. To make this possible, we created a video, posted it on YouTube, and shared it via Facebook with all High Schoolers. We are anxiously waiting for the participation of students and hoping that the challenge is successful so that we can share it in our pitch.
This is the video we created:
https://www.youtube.com/channel/UCelMpFpuCW8cb_luJp2rnbg
After creating this video I realized how much we can do when we are motivated by something. In a regular IB or MYP class, we would have been given about a month (or more) to create a video like that. We were able to plan the video, film it, and edit it in just AN HOUR. We were so excited to create it and share it with everyone that as soon as we got the idea and assigned roles, we ran to plan and film our video. It's this kind of projects and tasks that make me passionte and make me realize how much I am able to do when I am motivated. I am very excited with this project and I can't wait to see the results of our challenge, create more solutions, and present our pitch. It's been a great experience and an enormous opportunity for learning.